The Grapevine: Expectation influences perception when judging wines, study says
Tuesday, January 29th, 2008Blind tasting is an important tool for wine evaluation. When you taste blind — that is, you don’t know what wine is in the glass — you can’t be swayed by the wine’s brand or price. That’s why all the wine competitions I know of involve blind tasting.
As much as possible, I taste blind, too, […]